As you know, competition is much more intense now. Not every online store finds its way into the market. Even websites with decent products struggle to make a profit. So how can we be better than our competitors? That’s the question that has led to various marketing techniques over the past decade.
The good news is that you don’t need to be a marketing specialist to benefit from them. There are standard and well-tested techniques that can give you great results with little cost.
In this article, we review seven WooCommerce marketing plugins.
These plugins can differentiate between a profitable online business and a boring website that doesn’t sell very well. With these plugins, you can integrate various marketing techniques right into your WooCommerce store. No coding or technical knowledge is required.
Follow-Ups
Have you noticed how eCommerce websites send you emails regularly based on your actions and preferences? They are called Follow-Up emails. If used correctly, follow up-emails are a great way to prevent your customers from forgetting about you.
Follow-Up is a premium WooCommerce extension plugin developed by the same team behind WooCommerce. It allows you to define and create customized emails and send them automatically to customers at specific intervals after an action. You can design your fully customized follow-up email templates from the default WordPress post editor and automate them based on different customers’ actions.
It gives you almost everything you need to run your unique Follow-Ups campaigns.
Price:$99 (Billed annually)
Features:
send automated email based on actions like making a purchase, taking a quiz, signing up for an account, and at specific intervals after the action
It allows you to use the WordPress Editor to design custom templates.
Full-fledged reporting system
Smart coupons
Everyone loves coupons, and while WooCommerce supports coupons out of the box, there is much more to achieve. Smart coupons allow you to easily implement discounts, credits, vouchers, product giveaways, offers, and promotions right into your Woocommerce store. It allows you to automatically generate and email coupons based on customer actions like registration or purchase.
The Smart Wishlist For More Convert allows you to add complete wishlist functionality to your WooCommerce website. With this plugin, you can let your users save their favorite products to their wishlist. They then can find their saved products or share them with their friends. This plugin will increase customers’ loyalty and sales.
Price: free
Free features
Automate promotional emails to users with a specific product on their wishlist or other conditions.
The ability to disable the wishlist features for unlogged users
Allow users to buy products with dedicated coupon
Allow users to move an element from one wishlist to another.
Increase sales by offering favorite products to potential customers.
PW WooCommerce Gift Cards
Who doesn’t like to receive gift cards? Based on the National Retail Federation survey, nearly six in 10 (58.8%) consumers say they would like to receive gift cards as holiday gifts [1]. While there are different gift card plugins for WooCommerce, PW WooCommerce Gift Cards stands out and is our go-to plugin for gift cards. It allows you to easily create gift cards with different prices and let your users gift them to their friends and families. This plugin is an awesome way to increase your sales without any advertisement cost.
This plugin comes in free and pro versions. You can add a complete gift card mechanism to your WordPress store, including gift card purchasing, customization, and Redeeming with the free version. The pro version extends that even further. It provides you with different customization options for the coupon amount, expiration date, and more.
Price: free and paid ($59/ year)
Premium features
Allow customers to specify the amount. You can set a minimum and a maximum amount.
Allow customers to schedule when a gift card will be delivered.
Choose an amount that will be pre-selected when purchasing a gift card.
A shortcode to let customers check their gift card balances.
Automatically set an expiration date based on the purchase date.
Specify the amount and quantity for the cards to create multiple cards in one step.
REST API
SUMO Reward Points
Rewarding and loyalty programs can boost Customer retention and increase sales over time. If you aren’t leveraging that, then it’s time to do so. SUMO Reward Points is a Complete Loyalty Reward Points System for WooCommerce. It outsells any other plugin Rewarding plugin on Codecanyon and has a 4.60 out of 5 ratings. It allows you to reward your customers not only for their purchases but also for Signup, Writing Reviews, Referrals, Coupon Codes, Blog Post, Social network shares, and more. This plugin has tons of customization options that you should try yourself.
Price: ($49)
Premium features
WPML, WPML String Translation, and WooCommerce Multilingual Compatible
Reward Points for Product Purchase, Signup, Writing Reviews, Referrals, Coupon Codes, Blog Post, etc.
Import/Export Users and Reward Points in CSV
Gift Vouchers with Reward Points
Member Level Feature
WooCommerce Cart Abandonment Recovery
Various studies have shown that roughly 3/4 of shoppers leave their cards [2]. That’s why many big brands are using different card abandonment techniques to bring customers back to their cards. WooCommerce Cart Abandonment Recovery by CartFlows Inc captures the email address of users on the checkout page. If a customer doesn’t complete a purchase within 15 minutes, it starts sending a series of emails to bring them back. You can customize the timing and the email templates to match your brand. This plugin is free.
Price: (free)
features
Email a unique checkout link to each shopper that takes them exactly where they left off.
GDPR Compliant
ready templates for follow up emails:
generate limited-time unique discount coupons to entice your shoppers and send them automatically via email.
complete Reports
Customer Reviews for WooCommerce
Do you remind your customers to write reviews? If not, then you definitely should. Customer reviews can boost sales by 18% [3]. Customer Reviews for WooCommerce allows you to Send automated, personalized email reminders to each customer after a transaction, reminding them to review the product they have purchased. The free version is already very useful and gives you all the common features you need. You can get some more features plus support in the premium version.
Price: free and paid ($49.99 + VAT billed annually)
features
automated or manual review reminder emails
Aggregated review forms to allow quick and easy reviewing
Enhanced reviews, including ratings, images, voting, and filtering options
Offer discounts in exchange for reviews
Question and Answer feature, allowing customers to ask and answer FAQ
Import and export reviews
AutomateWoo
AutomateWoo is a powerful marketing automation tool for WooCommerce. It allows you to create marketing workflows that are automatically started by a trigger, like a customer making a purchase or when a specified date like a customer’s birthday arrives. You can customize each workflow using triggers, rules, and actions. A trigger is an event that starts the workflow. Rules let you specify when the workflow should run. Finally, actions are automatically done when the specified rules are met. While you can achieve almost everything this plugin does by combining smaller single usage plugins, this plugin saves you from the headache of working with 10 or 15 different marketing plugins. It also gives you different metrics of your automation status, all in one place.
Price: paid ($99/ year)
features
various triggers to choose from
detailed statistics of automation workflows
easily modify your triggers with different rules
integration with WooCommerce subscription, WooCommerce points and rewards, and WooCommerce wishlists plugins
Funnel Builder by CartFlows
A sales funnel. A marketing term to describe the potential journey customers go through on their purchases. Optimizing your sales funnels is an inexpensive organic way to increase your conversion rate and sell more even with the same number of visitors. Funnel Builder by CartFlows lets you change default funnels used by WooCommerce to get more leads and increase conversion. It also includes various templates to choose from. You can also use page builders like Elementor and Beaver Builder to customize your templates to match your brand. While the free is a good starting point for optimizing your sales funnels, the paid version gives you .more features and support.
Price: free and paid ($239/ year)
features
integration with popular page builders
premade templates to choose from
WooCommerce Checkout Page Replacement
Affiliate For WooCommerce
An affiliate program is an agreement in which a business pays another business or influencer a commission for sending traffic to their product.
Affiliate For WooCommerce is a premium plugin specifically made for WooCommerce. It allows you to run your affiliate program by allowing anyone to participate. The nice thing is that everything is done automatically. You can then easily track your affiliate programs with detailed statistics.
Price: paid ($129/ year)
features
easy setup
Allow people to sign up as your affiliates. Approve them and set them up to receive commissions
Track affiliate progress and adjustments
Easy payouts via PayPal
A/B Testing for WooCommerce (paid)
Should I offer free shipping for cards above $100 or not? Will I get more orders if I discount all of my products by 10%? These are website-specific questions that are best answered by using a marketing technique known as A/B testing. A/B testing is a marketing method where we set up two different versions of a webpage live and compare the results to choose the best version. A/B testing is a standard and reliable marketing technique. All big brands use it. A/B Testing for WooCommerce makes it a breeze to run server-side WooCommerce A/B tests, like product and shipping price tests. It tracks users by cookies, so each unique visitor will only receive one consistent experience.
Price: paid ($129/ year)
features
easy setup
run Shipping and Price Tests
Track and analyze test results using Google Optimize and Google Analytics services.
Discount Rules for WooCommerce
WooCommerce supports discounts out of the box. But it has limited options for creating and managing discounts. Discount Rules for WooCommerce lets you create many kinds of discounts that WooCommerce doesn’t offer. You can create Buy One and Get one free (BOGO) deals, discounts based on categories and products, order total-based discounts, and many more. While the free version gives you a few different discount rules to start with, the pro version has almost any type of discount you can imagine.
Price: free and paid ($49/ year)
pro features
various discount rules to choose from
Discount based on the number of orders placed earlier
Bundle / package deals
discount for customers with specific email domains
Scratch Coupon for WooCommerce
Last-minute offers are an intelligent way to increase sales without reducing the price for everyone. Scratch Coupon for WooCommerce is a premium plugin just to do that.
It creates Scratch cards, which need to be scratched by users before activating/revealing the offers. Users can drag their mouse or finger across the screen to y see the coupon. You can customize texts, colors, and images to match your brand.
Price: paid ($29/ year)
features
Easy customization options
manage when and on which page the popup should appear
WooCommerce product addons are things you sell with your main product. Imagine this scenario: A customer buys a phone on your store. The phone costs $300. If you don’t have any other items to sell along with the phone, your revenue would stay at $300. However, you can offer extra services to maximize your revenue. For example, you can offer screen glass installation for extra $15, one more year warranty with $15 more. If the customer decides to get all those extras, you’ll get $30 more. That’s is 10% increase in revenue.
In this post, I’m going to show you how you can use WooCommerce product addons to maximize your revenue.
Get WooCommerce Product Addons plugin
The functionality we need to enable selling addons is not available in WooCommerce. So, you need to get a plugin to do that job.
Once you get the plugin, install and activate it to get started.
Create addon for a single product
Let’s take the example at the beginning of this article. I’m going to create a product on my store and walk you through the process of creating two addons:
The glass cover installing service
One extra year of warranty
Let’s edit the product. Under product data, you’ll see there is a new tab called add-ons. Let’s click on that tab:
Now, click on add field button to start creating our first add-on. I’m going to create the glass installing service first.
As you can see, adding an add-on to a product is quite simple. First, I need to specify the type of the field. In this case, I select checkboxes since this is an optional service, the customer can check or uncheck that box to add the add-on to cart or not.
Next, I write a title for the add-on and a description.
Then, you’ll see there is a place to mark this add-on is required or not. There are required add-on such as when you buy a car, you must buy an insurance policy. However, in this case, the service is optional so I’ll leave that field unchecked.
Finally at the bottom, here you can set the fee for the add-on. As mentioned at the beginning of the post, the fee for this add-on is $15.
Now, we have created one add-on, let me go ahead and create the other.
Now, let’s save the product and see what does it look like.
As you can see, the two add-ons are available on the product page.
If you think the title of those add-ons are quite hard to see, I agree. Let’s change the title type from label to heading
Now, view the product page, you can see that the headings are stand out:
When you pick these add-ons, the price adjust accordingly:
Create global add-ons for all products in your store
Creating add-ons for single product is easy. However, there are times that you want to create one add-on that apply to all products on the store. Going through every product on the store to add that add-on would be impossible.
Luckily, you don’t need to do that. This plugin allows us to create add-ons that applied to all products on the store.
Let’s learn how to create that.
Under Products, you’ll see there is a new option called Add-on:
Click on that, you’ll see this screen:
Let’s click on Create new button to create a new add-on. In this example, I’m going to create a multi options add-on. The details of the add-on as follow:
Option one: get the product today, cost: $20
Option two: get the product within 2 days, cost: $10
If the customers don’t use this add-on, the products are delivered by normal shipping.
First, you need to enter some details for the add-on. These details are not visible on the front-end (that means your customer won’t see them). As you can see from the screenshot above, you can specify the categories that this add-on is available. For simplicity purpose, I’ll choose all products.
When scroll down, you’ll see a similar screen to the one in single product for creating add-on. Here is the configuration for the shipping add-on I mentioned above:
As you can see, instead of selecting checkboxes in the type select dropdown, I choose Multiple choice since we have two choices this time. At the bottom, I added two options as mentioned. The cost of the two options are $20 and $10 accordingly.
Now, click on the publish button at the bottom to make this add-on available to all products on the store.
Let’s go ahead and see the multiple choice add-on on single product page:
As you can see, the add-on is fully functional. You can switch between options to get the shipping you prefer.
You can also notice a subtle bug. When I choose none, the subtotal is $0. This is incorrect. It should be the cost of the product.
Final thoughts
As you can see, WooCommerce product addons plugin is a great tool to sell extra items that is related to the current product. It is quite similar to a upsell. If the add-on is required, it would be similar to a force sell product. Hopefully this plugin can help you increase your revenue and profit.
If you are looking for a way to print your shop page, category page (archive pages) or product page, you came to the right place. Recently, a client asked me just that.
So I searched for a plugin since people say, when you need a function in WordPress, there is a plugin for that. And yes, in this case, there are two plugins: one paid and one free.
There is one from WooCommerce.com that does the job. This is what it does:
While the plugin does it job, I felt that the functionalities doesn’t justify the price tag $49. So, I tried to search for any free alternative available. Yes, there is one available for free here.
However, don’t install that plugin yet. It broke my site. It seems the author was in a hurry and he missed some important library.
So I decided to put some time to fix that plugin and here is what I got:
It looks pretty good right? I think it’s better than the $49 from WooCommerce.
So, if you want, you can download the plugin below to start adding that print to PDF function to your site.
I don’t take the credit of making the plugin. However, since the current version on WordPress.org is not functioning, I had to create the fix and post it here.
If you find yourself need to add, remove or reorder WooCommerce tabs (in single product page), this post is what you need. I’m going to show you how you can use WooCommerce Tab Manager (a plugin) to:
Add more tabs to WooCommerce product pages
Remove tabs that you don’t need
Re-arrange the tabs in the order you like
Now, let’s get started.
The default WooCommerce product page tabs
By default, on a single product page, you’ll see the following tabs:
These three tabs come with almost all WooCommerce products. I said almost because the Additional Information is not available in WooCommerce simple product. It is usually seen in variable products. However, since the information in that tab is not particularly useful, there are many people seek a method to remove it.
If you want to remove that tab, no worries, I’m going to show you later in this post.
Get WooCommerce Tab Manager plugin
To accomplish things we are going to do in this post, you need to get WooCommerce Tab Manager plugin.
Now, with the plugin installed and activated, let’s go to WooCommerce->Tab manager:
To remove a WooCommerce default tab, click on Default tab layout:
To remove a tab, simply click on the remove button at the right of that tab and then click on Save changes.
For example, I’m going to remove the additional information tab on my product page. Let’s see the product page now:
As you can see the additional information tab is removed.
Change WooCommerce tab name with WooCommerce Tab Manager
Still in the “Default Tab Layout” tab, you can see that you can change the tab title and heading.
For example, for the description tab, it currently has the following title and heading:
Now, I want to change:
Description to info
Product description to Product information
I can do it quite easily in WooCommerce Tab Manager.
This is the default title and heading:
Now, I’ll update to the new information:
Save the changes and view the product page:
As you can see, the Description tab title and heading are changed to the value I set.
Add global tabs that available to all products
Now, what if you want to add tab to all products on your store (you can limit that tab to show on specific categories only, I’ll show you later).
For example, I want add special thank you note to all customers in a tab. Thus, I’m going to add a tab called Thank you and the content should be the sincere thank you note.
In WooCommerce Tab Manager, click on Add Global tab and then start filling the content for that tab.
Click on Save tab to save the changes.
The tab is not visible on the product page yet. Now you need to click on Default Tab layout tab to add the thank you tab to the list of visible tabs.
On the Default Tab Layout screen, at the bottom right, you’ll notice that there is a select box and a button for you to add the tab to list of visible tab. Select the tab you want to add and click on Add:
Now you see that the new tab is added:
Save changes and view the product page. Sure enough, the new tab is there!
Configure the new tab to be available in specific product category only
If you want, you can make the new tab available in specific categories only. this make sense since there are information that isn’t related to all products on your store.
Switch to the list of tabs by click on Tabs and click on the tab you want to edit:
If you look at the right, you’ll see there is an input box to enter the list of categories that this tab is shown:
Save changes and you’ll see the tab is not available for all products but only products in your selected categories.
Arrange the order of tabs with WooCommerce Tab Manager
If you look at my tabs here:
You can see that the Thank you tab is below the Review tab.
What if you want to move the thank you tab up and push the review tab down?
It’s super easy.
Go to Default Tab Layout, if you hover the cursor over the tab headers, there is a four direct arrows icon appears. You can click and drag the tab to reorder them.
After dragging the tabs to your desired location, click on save changes and see the result:
Add tab to specific products
There are times you want to add tabs to one product or a few products only. In such cases, global tab is not what you need. Luckily, WooCommerce Tab Manager lets you configure tabs for single products.
Let’s edit one product to find out how to configure tabs for a single item.
In the product’s edit screen, scroll to the bottom and click on Tabs:
As you can see, by default, the tab content is disabled. To edit the settings, you need to check the box says “Override default tab layout”.
Now, you can see, the tab is active and you can start editing the tabs.
To add a new tab to this product only, click on the Add button at the bottom right of the screen to add a Custom tab. You can also add tabs that you added previously in WooCommerce->Tab manager:
Now, update the product and view the product page:
As you can see, the tab is added to the product page.
Final thoughts
As you can see, the plugin is very helpful when it comes to manage WooCommerce tab. You can edit tabs, remove tabs or add tabs to product pages. You can add tabs to all products using global tabs or add tabs to single products. The global tabs can be added to specific categories only. In my opinion, the plugin does a really good job as a WooCommerce tab manager.
Are you a dev? Checkout programming tutorials here: datmt.com
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