Category: WooCommerce Plugins Tutorial

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13 Best marketing plugins for WooCommerce

As you know, competition is much more intense now. Not every online store finds its way into the market. Even websites with decent products struggle to make a profit. So how can we be better than our competitors? That’s the question that has led to various marketing techniques over the past decade. 

The good news is that you don’t need to be a marketing specialist to benefit from them. There are standard and well-tested techniques that can give you great results with little cost.

In this article, we review seven WooCommerce marketing plugins. 

These plugins can differentiate between a profitable online business and a boring website that doesn’t sell very well. With these plugins, you can integrate various marketing techniques right into your WooCommerce store. No coding or technical knowledge is required. 

Follow-Ups

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Have you noticed how eCommerce websites send you emails regularly based on your actions and preferences? They are called Follow-Up emails. If used correctly, follow up-emails are a great way to prevent your customers from forgetting about you.

Follow-Up is a premium WooCommerce extension plugin developed by the same team behind WooCommerce. It allows you to define and create customized emails and send them automatically to customers at specific intervals after an action. You can design your fully customized follow-up email templates from the default WordPress post editor and automate them based on different customers’ actions.

It gives you almost everything you need to run your unique Follow-Ups campaigns.

Price:$99 (Billed annually)

Features:

  • send automated email based on actions like making a purchase, taking a quiz, signing up for an account, and at specific intervals after the action
  • Various responsive email templates to choose from
  • Integration with Google Analytics and WooCommerce Subscriptions 
  • It allows you to use the WordPress Editor to design custom templates.
  • Full-fledged reporting system

Smart coupons

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Everyone loves coupons, and while WooCommerce supports coupons out of the box, there is much more to achieve. Smart coupons allow you to easily implement discounts, credits, vouchers, product giveaways, offers, and promotions right into your Woocommerce store. It allows you to automatically generate and email coupons based on customer actions like registration or purchase.

Price:$99 (Billed annually)

Features:

  • Fixed Amount & Percentage Coupons
  • Bulk coupon Generation, import / Export
  • Shareable / Social Media / URL Coupons
  • Free Gift Coupons / Product Giveaway
  • Location-based Coupons

Smart WooCommerce Wishlist For Morconveret

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The Smart Wishlist For More Convert allows you to add complete wishlist functionality to your WooCommerce website. With this plugin, you can let your users save their favorite products to their wishlist. They then can find their saved products or share them with their friends. This plugin will increase customers’ loyalty and sales. 

Price: free 

Free features

  • Automate promotional emails to users with a specific product on their wishlist or other conditions.
  • The ability to disable the wishlist features for unlogged users
  • Allow users to buy products with dedicated coupon
  • Allow users to move an element from one wishlist to another.
  • Increase sales by offering favorite products to potential customers.

PW WooCommerce Gift Cards

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Who doesn’t like to receive gift cards? Based on the National Retail Federation survey, nearly six in 10 (58.8%) consumers say they would like to receive gift cards as holiday gifts [1]. While there are different gift card plugins for WooCommerce, PW WooCommerce Gift Cards stands out and is our go-to plugin for gift cards. It allows you to easily create gift cards with different prices and let your users gift them to their friends and families. This plugin is an awesome way to increase your sales without any advertisement cost.

This plugin comes in free and pro versions. You can add a complete gift card mechanism to your WordPress store, including gift card purchasing, customization, and Redeeming with the free version. The pro version extends that even further. It provides you with different customization options for the coupon amount, expiration date, and more. 

Price: free and paid ($59/ year)

Premium features

  •  Allow customers to specify the amount. You can set a minimum and a maximum amount.
  • Allow customers to schedule when a gift card will be delivered.
  • Choose an amount that will be pre-selected when purchasing a gift card.
  •  A shortcode to let customers check their gift card balances.
  • Automatically set an expiration date based on the purchase date.
  • Specify the amount and quantity for the cards to create multiple cards in one step.
  • REST API 

SUMO Reward Points

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Rewarding and loyalty programs can boost Customer retention and increase sales over time. If you aren’t leveraging that, then it’s time to do so. SUMO Reward Points is a Complete Loyalty Reward Points System for WooCommerce. It outsells any other plugin Rewarding plugin on Codecanyon and has a 4.60 out of 5 ratings. It allows you to reward your customers not only for their purchases but also for Signup, Writing Reviews, Referrals, Coupon Codes, Blog Post, Social network shares, and more. This plugin has tons of customization options that you should try yourself.

Price: ($49)

Premium features

  • WPML, WPML String Translation, and WooCommerce Multilingual Compatible
  • Reward Points for Product Purchase, Signup, Writing Reviews, Referrals, Coupon Codes, Blog Post, etc.
  • Import/Export Users and Reward Points in CSV
  • Gift Vouchers with Reward Points
  • Member Level Feature

WooCommerce Cart Abandonment Recovery

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Various studies have shown that roughly  3/4 of shoppers leave their cards [2]. That’s why many big brands are using different card abandonment techniques to bring customers back to their cards. WooCommerce Cart Abandonment Recovery by CartFlows Inc captures the email address of users on the checkout page. If a customer doesn’t complete a purchase within 15 minutes, it starts sending a series of emails to bring them back. You can customize the timing and the email templates to match your brand. This plugin is free.

Price: (free)

 features

  • Email a unique checkout link to each shopper that takes them exactly where they left off.
  • GDPR Compliant
  • ready templates for follow up emails:
  • generate limited-time unique discount coupons to entice your shoppers and send them automatically via email.
  • complete Reports

Customer Reviews for WooCommerce

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Do you remind your customers to write reviews? If not, then you definitely should. Customer reviews can boost sales by 18% [3]. Customer Reviews for WooCommerce allows you to Send automated, personalized email reminders to each customer after a transaction, reminding them to review the product they have purchased. The free version is already very useful and gives you all the common features you need. You can get some more features plus support in the premium version.

Price: free and paid ($49.99 + VAT billed annually)

 features

  • automated or manual review reminder emails
  • Aggregated review forms to allow quick and easy reviewing
  • Enhanced reviews, including ratings, images, voting, and filtering options
  • Offer discounts in exchange for reviews
  • Question and Answer feature, allowing customers to ask and answer FAQ
  • Import and export reviews

AutomateWoo

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AutomateWoo is a powerful marketing automation tool for WooCommerce. It allows you to create marketing workflows that are automatically started by a trigger, like a customer making a purchase or when a specified date like a customer’s birthday arrives. You can customize each workflow using triggers, rules, and actions. A trigger is an event that starts the workflow. Rules let you specify when the workflow should run. Finally, actions are automatically done when the specified rules are met. While you can achieve almost everything this plugin does by combining smaller single usage plugins, this plugin saves you from the headache of working with 10 or 15 different marketing plugins. It also gives you different metrics of your automation status, all in one place. 

Price: paid ($99/ year)

 features

  • various triggers to choose from
  • detailed statistics of automation workflows
  • easily modify your triggers with different rules
  • integration with WooCommerce subscription, WooCommerce points and rewards, and WooCommerce wishlists plugins

Funnel Builder by CartFlows 

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A sales funnel. A marketing term to describe the potential journey customers go through on their purchases. Optimizing your sales funnels is an inexpensive organic way to increase your conversion rate and sell more even with the same number of visitors. Funnel Builder by CartFlows lets you change default funnels used by WooCommerce to get more leads and increase conversion. It also includes various templates to choose from. You can also use page builders like Elementor and Beaver Builder to customize your templates to match your brand. While the free is a good starting point for optimizing your sales funnels, the paid version gives you .more features and support.

Price: free and paid ($239/ year)

 features

  • integration with popular page builders
  • premade templates to choose from
  • WooCommerce Checkout Page Replacement

Affiliate For WooCommerce

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 An affiliate program is an agreement in which a business pays another business or influencer a commission for sending traffic to their product.

Affiliate For WooCommerce is a premium plugin specifically made for WooCommerce. It allows you to run your affiliate program by allowing anyone to participate. The nice thing is that everything is done automatically. You can then easily track your affiliate programs with detailed statistics.

Price: paid ($129/ year)

 features

  • easy setup
  • Allow people to sign up as your affiliates. Approve them and set them up to receive commissions
  • Track affiliate progress and adjustments
  • Easy payouts via PayPal

A/B Testing for WooCommerce (paid)

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Should I offer free shipping for cards above $100 or not? Will I get more orders if I discount all of my products by 10%? These are website-specific questions that are best answered by using a marketing technique known as A/B testing. A/B testing is a marketing method where we set up two different versions of a webpage live and compare the results to choose the best version. A/B testing is a standard and reliable marketing technique. All big brands use it. A/B Testing for WooCommerce makes it a breeze to run server-side WooCommerce A/B tests, like product and shipping price tests. It tracks users by cookies, so each unique visitor will only receive one consistent experience.

Price: paid ($129/ year)

 features

  • easy setup
  • run Shipping and Price Tests
  • Track and analyze test results using Google Optimize and Google Analytics services.

Discount Rules for WooCommerce

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WooCommerce supports discounts out of the box. But it has limited options for creating and managing discounts. Discount Rules for WooCommerce lets you create many kinds of discounts that WooCommerce doesn’t offer. You can create Buy One and Get one free (BOGO) deals, discounts based on categories and products, order total-based discounts, and many more. While the free version gives you a few different discount rules to start with, the pro version has almost any type of discount you can imagine. 

Price: free and paid ($49/ year)

 pro features

  • various discount rules to choose from
  • Discount based on the number of orders placed earlier
  • Bundle / package deals
  • discount for customers with specific email domains

Scratch Coupon for WooCommerce

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Last-minute offers are an intelligent way to increase sales without reducing the price for everyone. Scratch Coupon for WooCommerce is a premium plugin just to do that.

It creates Scratch cards, which need to be scratched by users before activating/revealing the offers. Users can drag their mouse or finger across the screen to y see the coupon. You can customize texts, colors, and images to match your brand.

Price: paid ($29/ year)

  features

  • Easy customization options
  • manage when and on which page the popup should appear
  • Mobile responsive
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WooCommerce Tab Manager – Add, Remove, Reorder Tabs

woocommerce tab manager

If you find yourself need to add, remove or reorder WooCommerce tabs (in single product page), this post is what you need. I’m going to show you how you can use WooCommerce Tab Manager (a plugin) to:

  1. Add more tabs to WooCommerce product pages
  2. Remove tabs that you don’t need
  3. Re-arrange the tabs in the order you like

Now, let’s get started.

The default WooCommerce product page tabs

By default, on a single product page, you’ll see the following tabs:

default woocommerce tabs in single product page

These three tabs come with almost all WooCommerce products. I said almost because the Additional Information is not available in WooCommerce simple product. It is usually seen in variable products. However, since the information in that tab is not particularly useful, there are many people seek a method to remove it.

If you want to remove that tab, no worries, I’m going to show you later in this post.

Get WooCommerce Tab Manager plugin

To accomplish things we are going to do in this post, you need to get WooCommerce Tab Manager plugin.

Click here to get WooCommerce Tab manager

Remove WooCommerce default tabs

Now, with the plugin installed and activated, let’s go to WooCommerce->Tab manager:

woocommerce tab manager

To remove a WooCommerce default tab, click on Default tab layout:

Default tab layout woocommerce tab manager

To remove a tab, simply click on the remove button at the right of that tab and then click on Save changes.

For example, I’m going to remove the additional information tab on my product page. Let’s see the product page now:

woocommerce remove additional information tab

As you can see the additional information tab is removed.

Change WooCommerce tab name with WooCommerce Tab Manager

Still in the “Default Tab Layout” tab, you can see that you can change the tab title and heading.

For example, for the description tab, it currently has the following title and heading:

product tab title and heading

Now, I want to change:

  1. Description to info
  2. Product description to Product information

I can do it quite easily in WooCommerce Tab Manager.

This is the default title and heading:

default tab title and heading

Now, I’ll update to the new information:

update product tab title and heading in woocommerce tab manager

Save the changes and view the product page:

product page description tab title and heading updated

As you can see, the Description tab title and heading are changed to the value I set.

Add global tabs that available to all products

Now, what if you want to add tab to all products on your store (you can limit that tab to show on specific categories only, I’ll show you later).

For example, I want add special thank you note to all customers in a tab. Thus, I’m going to add a tab called Thank you and the content should be the sincere thank you note.

In WooCommerce Tab Manager, click on Add Global tab and then start filling the content for that tab.

create a new tab with woocommerce tab manager

Click on Save tab to save the changes.

The tab is not visible on the product page yet. Now you need to click on Default Tab layout tab to add the thank you tab to the list of visible tabs.

On the Default Tab Layout screen, at the bottom right, you’ll notice that there is a select box and a button for you to add the tab to list of visible tab. Select the tab you want to add and click on Add:

add the thank you tab to the list of default tabs

Now you see that the new tab is added:

new tab added to woocommerce product tabs

Save changes and view the product page. Sure enough, the new tab is there!

new tab is visible

Configure the new tab to be available in specific product category only

If you want, you can make the new tab available in specific categories only. this make sense since there are information that isn’t related to all products on your store.

Switch to the list of tabs by click on Tabs and click on the tab you want to edit:

list of created tabs

If you look at the right, you’ll see there is an input box to enter the list of categories that this tab is shown:

select the list of categories that the tab is visible

Save changes and you’ll see the tab is not available for all products but only products in your selected categories.

Arrange the order of tabs with WooCommerce Tab Manager

If you look at my tabs here:

default tabs order in woocommerce product page

You can see that the Thank you tab is below the Review tab.

What if you want to move the thank you tab up and push the review tab down?

It’s super easy.

Go to Default Tab Layout, if you hover the cursor over the tab headers, there is a four direct arrows icon appears. You can click and drag the tab to reorder them.

After dragging the tabs to your desired location, click on save changes and see the result:

reorder tabs in woocommerce product page

Add tab to specific products

There are times you want to add tabs to one product or a few products only. In such cases, global tab is not what you need. Luckily, WooCommerce Tab Manager lets you configure tabs for single products.

Let’s edit one product to find out how to configure tabs for a single item.

In the product’s edit screen, scroll to the bottom and click on Tabs:

edit tabs in single product

As you can see, by default, the tab content is disabled. To edit the settings, you need to check the box says “Override default tab layout”.

enable editing for single product tabs

Now, you can see, the tab is active and you can start editing the tabs.

To add a new tab to this product only, click on the Add button at the bottom right of the screen to add a Custom tab. You can also add tabs that you added previously in WooCommerce->Tab manager:

add a custom tab for single product

Now, update the product and view the product page:

Single product tab added by woocommerce tab manager

As you can see, the tab is added to the product page.

Final thoughts

As you can see, the plugin is very helpful when it comes to manage WooCommerce tab. You can edit tabs, remove tabs or add tabs to product pages. You can add tabs to all products using global tabs or add tabs to single products. The global tabs can be added to specific categories only. In my opinion, the plugin does a really good job as a WooCommerce tab manager.

Want to implement WooCommerce gift cards? Check this tutorial out.

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[Tutorial] Let Customers Request Order Cancellation In WooCommerce

woocommerce order cancel

In WooCommerce, when a customer places an order on your store, the order status is processing. In rare case, the customer wants to cancel that order. In order to do so, she must contact the store owner to cancel the request. Thus, the process is long and it cost you manpower to handle the response.

This is what looks like in the customer’s dashboard:

customer default dashboard in woocommerce

As you can see, there is no option for the customer to cancel the order.

What if you can let the customer send a cancellation request on their dashboard? That would be a convenient solution for both of you.

In this post, I’m going you exactly that. You’ll know how to let customers request order cancellation in WooCommerce in less than 5 minutes.

Let’s get started!

How To Let Customers Request Order Cancellation In WooCommerce

The first thing you need to do is to enable a plugin called WC Cancel order.

You can also install by searching for WC Cancel Order in your dashboard by going to Plugins->Add new.

Now, activate the plugin and you are done.

Isn’t it great?

There isn’t any configurations to work with. The plugin simply works.

Now, in the customer’s dashboard, it will look like this:

customer dashboard in woocommerce with order cancel enabled

You can notice the difference, there is a Cancel button at the end of every “processing” order.

If the customer click on that button, the order isn’t cancelled yet. However, its status will be “Cancel Request”.

You can see the status change in your dashboard too:

Let Customers Request Order Cancellation In WooCommerce

It is up to you to update the order status. The customers only send a request, you are the one who decide whether to accept the request or not.

Conclusion

You can see, it’s very simple to let users request order cancellation in WooCommerce. You may think that it would be nice to have a dialog box to prevent customer accidentally click on Cancel button. Fortunately, that option is available in the pro version of the plugin.

Make sure to check out list of must have WooCommerce plugins.

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[Solved] WooCommerce Additional Email Recipients

woocommerce additional email recipients

By default, there are only two parties that get emails when an action is performed in WooCommerce. They are the store owner and the customer.

For example, when an order is placed, the store owner gets one email, the customer get one email.

What if you want to add additional recipients to those emails? Maybe your wife says: “Hey, add my email so I can see how well you are doing”.

Who can refuse, right?

OK, you have your own reasons. No matter what they are, today, I’m going to guide you how to enable WooCommerce additional email recipients.

How to enable WooCommerce additional email recipients

Were are going to need a free WooCommerce plugin for this. Let’s download https://wordpress.org/plugins/wc-multiple-email-recipients/ to get started.

The plugin is very simple and its interface is easy to use.

After you install and activate the plugin, click on the Settings link right below the plugin’s name:

[Solved] WooCommerce Additional Email Recipients 14

Here is its dashboard:

[Solved] WooCommerce Additional Email Recipients 15

You can see that there are 5 fields for you to enter additional emails. That’s right, you can’t enter more than 5 addition emails. Most of the time, people are happy with this limit. However, if you want to add more than 5 people to receive your store’s emails (maybe all your family members want to know how well you manage your store), then please let me know. I can do a custom work for you.

Next, you’ll notice a list of checkboxes. Those are the emails that you want to send to those additional addresses. For example, you want to save your wife from those brutal refund notifications. Thus, you will not tick the box at the left of refund emails.

Plugin’s limitations

There you have it: a simple plugin that helps you enable woocommerce additional email recipients. In my opinion, this plugin serves its purposes well. However, there are some limitations:

  1. You cannot restrict what emails are sent to what addressed. Once you enter the email addresses in one of those 5 fields, they will get all the emails that checked.
  2. You only can send to 5 emails

Conclusion

So, what do you think about the plugin? Do you have any suggestions to make it even better? Please leave your comments below.

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#1 Plugin To Customize WooCommerce Related Products

WooCommerce related products, in case you are not aware are the products that displayed at the end of any single product page. By default, WooCommerce get related products for any product by looking for products in the current product’s categories. In addition, products that share the same tag(s) are considered related.

Let’s take a look at the default display of WooCommerce related products in my demo site ( running WooCommerce 3.7.0 & Storefront).

Default woocommerce related products display

In my case here, I’m viewing a dress and the related products are also dressed since they are from the same category.

What if you want to change the products that display in this section. Maybe you want:

  • Show products from different categories
  • Pick some specific products to display in the related product section of this product
  • Set a different set of related products for one or a few products only

Let me show you how to do that with my new plugin BC Ultimate Related Products.

Before we begin, here are the product categories on my demo site:

List of categories

Set related products for a category from other categories

Let’s dig into our first case. For example, I want that when people view products of Dress, in the related products section, products from Jeans and Hoodies are shown.

I know this may not make sense. This is just a demonstration of the way the plugin works.

Let’s go to the BC Ultimate Related Products screen. Here is what we have:

Set related products for a category from other categories

To achieve what we need in this case, we only focus on the first section: Pick related products for category by categories

Here is what we are going to do. First, as we need to set two categories as related, let’s click the leftmost plus sign to add another category select box:

Add new related category

Now we have the structure set up, let’s configure the categories.

As you can remember, we need to display products from Jeans and Hoodies as related products when viewing products from Dress. So, here is the correct setting:

Selecting related product category

Save the settings and view one product from Dress category. Here is what we have:

Related products display correctly

As you can see, we have successfully complete the case. Products from Jeans and hoodies are shown in the related products section.

Let’s try another case.

Select specific products as WooCommerce related products for a category

In this case, instead of selecting categories for related products, we choose some specific products as related products for all products in a particular category.

If that’s sound confusing, let me give you an example.

Take the Dress category again. This time, we want to setup that when visitors view any product in Dress category, they will see three products that we pick.

Let’s get started.

We are going to focus on the second section of the plugin:

Selecting multiple related products for a category

Similar to the above case, we select Dress in the left. However, on the right, it’s not a select box. Instead, it’s a box where you can search products by typing a few characters. There is no limit on how many products you can select.

Let me pick 3 random products for the sake of demonstration.

Done selecting multiple related products for a category

Save the settings and check one product from Dress category again.

Selected products for category display correctly

As you can see, I got exactly three products in picked displayed here in the related products section.

We have one case left, let’s begin.

Pick WooCommerce related products for a single product

For some reason, I want to treat some products specially. For example, I want to select only two related products for the dress we use from the beginning of this post.

Here is how to achieve that with BC Ultimate Related Products.

Let’s focus on the third section of the plugin.

adding related products for a single product

On the left, there is a box where you can search for products and pick one product. On the right, it’s similar to the #2 case. It’s a product search box where you can pick multiple products.

Let me quickly pick two products as related product for the TSE Cashmere… product.

pick two related products for one product

Let’s save the settings and view the product page:

related products shown

As before, we achieved what we planned!

Conclusion

As you can see, this plugin is very helpful when you want to customize related products section for a category or a single products. Please let me know if you have any questions.